What makes this platform an opportunity for modern-day patrons of the arts

Lorenzo di Medici

Dear art lovers, collectors and modern-day patrons of the arts,

You may already be acquainted with the patronage model proposed by Be My Medici.

In this post I hope to convince you that the patronage platform we are creating will not only be an innovative mechanism for supporting art and artists, but also a destination that can bring art into your everyday life.

Let’s start with the artist’s perspective. The model of patronage we propose is a response to an increasingly acute phenomenon: More and more artists are unable to make ends meet, regardless of the quality of their work and their productivity. In art, more than in most other professions, an individual can excel in what they do and still be unable to cover their basic needs.

Now let’s try to see things from your perspective, that of the art lover and collector: Even though you find pleasure in art, it’s hard for you to make it an integral part of your day to day. Your fast-paced life makes it difficult to devote the time needed to follow and support artists you like by navigating the gallery system. What’s more, the current gallery model can be rather alienating, and in some cases incompatible with your tastes. This difficulty robs you of the pleasure of acquiring original works, not to mention the satisfaction of creating a collection all your own.

The model we propose aspires to bridge the gap between excellent artists who find it difficult to sustain their practice and art lovers looking for an approachable outlet for their appreciation of original art under the current paradigm.

Be My Medici will make finding and supporting artists easy, simple and fun. This is how:

  • An easily navigated platform will let you browse a curated portfolio of artists. This will not be just another chaotic and incoherent database of artists. Curation will ensure high-quality content and coherence of vision.
  • By using filters you will be able to choose artists whose work matches your tastes.
  • By supporting one or more artists from the platform, you will be able to grow your collection of originals: As a token of thanks for their support, patrons will receive small-scale original artworks in the mail. If you don’t have a collection yet, Be My Medici will be a perfect way to start.
  • This will be an affordable model of patronage.
  • The postal mail you receive will suddenly become interesting: Instead of just bills and promotions, you will start receiving correspondence; Not just any correspondence, but original artworks.
  • The collection you create will be totally unique: The monthly artwork sent by the artist will be a surprise. This will allow you to create an idiosyncratic collection of originals while reviving the excitement of old fashioned correspondence.
  • The platform will add value to your experience as patron in yet another way: You will have the option of making your activity as patron and collector visible on the platform and of sharing your views and comments on the artworks you receive.

If you aren’t yet convinced of how what we are creating can bring art into your everyday life, we leave it to our Patron Survey to finish the job. Completing the survey will give you more details about the platform and will offer you a chance to contribute your own thoughts and ideas. We would love your help in making Be My Medici great.

Featured image: Girolamo Macchietti’s painting of Lorenzo (the Magnificent) de’ Medici (1449-1492)


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